To maximise sales and profits, a discount shoe store should create an atmosphere similar to higher price point shoe stores as the customers will expect the same atmosphere.

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A discount shoe store should create a unique atmosphere that is aligned with its brand identity and target market. Trying to mimic higher price point stores may not be effective for attracting and retaining customers who are looking for affordable footwear options.

To Maximise Sales and Profits, a Discount Shoe Store Should