A business's marketing philosophy determines how strategic marketing activities are used to achieve:

Question

Quizplus · Accepted Answer

A business's marketing philosophy guides its approach to meeting its business goals through strategic marketing activities. It defines how the business perceives and approaches its customers, competitors, and the marketplace as a whole, and outlines how it plans to use marketing to achieve its objectives. Therefore, the ultimate purpose of a business's marketing philosophy is to achieve its business goals.

A Business's Marketing Philosophy Determines How Strategic Marketing Activities Are