Mike is deciding how to get his product to his customers.His options include a fixed location, a mobile location, working out of his home and the Internet.Mike is making the ___________ decision.

Question

Quizplus · Accepted Answer

Mike is trying to decide how to distribute his product to his customers, which falls under the "place" decision of the marketing mix. The best choice would depend on the nature of his product and target market. For example, if his product is a food truck, a mobile location may be the best option to reach a wider audience. However, if his product is a specialized service, a fixed location or working out of his home may be more appropriate. It's important for Mike to consider factors such as accessibility, convenience, and cost-effectiveness in determining the best place to distribute his product.

Mike Is Deciding How to Get His Product to His