Nolan was just about ready to begin his market research when an unknown rival launched a similar product in the market.Nolan's best course of action would be:
A) to go ahead with the research to support future decisions.
B) to wait and see how well the rival's product sells.
C) to dispense with the research and launch his own product.
D) to scrap his original product idea and come up with something else.
Correct Answer:
Verified
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