Eunice is writing the marketing plan for her bed and breakfast.She has written that her market includes everyone from infants to the elderly.This is incorrect because:
A) customers must have purchasing power.
B) the elderly are not likely to have unsatisfied needs.
C) infants cannot write.
D) infants do not make buying decisions.
Correct Answer:
Verified
Q66: The initial step in the marketing research
Q68: Marketing research should be viewed as a
Q70: Techniques used to collect primary data are
Q76: Martha's job involves asking shoppers in the
Q78: Why would a small business conduct less
Q82: Paul is a CA (certified accountant).He offers
Q84: Compare and contrast the three marketing philosophies
Q87: In considering its marketing strategy a new
Q96: Richard is trying to figure out how
Q100: Entrepreneurs should base their market assessments,production schedules,inventory
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents