Oliver figured if people were willing to pay for bottled water, they would also be willing to pay for bottled air.Oliver has forgotten that customers will buy only if they have:

Question

Quizplus · Accepted Answer

Customers will only buy a product if they have unsatisfied needs, meaning they are looking to fulfill a specific want or desire. While Oliver's idea of bottled air may seem novel, it is unlikely that most customers have a pressing need for it, and therefore may not be willing to pay for it.

Oliver Figured If People Were Willing to Pay for Bottled