Paul is a CA (certified accountant).He offers a variety of services depending on the needs of his customers.Some hire him to perform bookkeeping activities; others have him prepare their tax return.Paul's market is segmented based on:

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Paul's market is segmented based on the benefits his customers are looking to receive from his services, such as bookkeeping or tax preparation. This is an example of benefit segmentation. Demographic variables, income levels, and basic needs are not explicitly mentioned in this scenario as factors that determine Paul's market segmentation.

Paul Is a CA (Certified Accountant)