What determines whether the sales forecasting process is direct or indirect?

Question

Quizplus · Accepted Answer

The nature of the predicting variable determines whether the sales forecasting process is direct or indirect. Direct forecasting uses actual sales data to project future sales, while indirect forecasting uses non-sales data to predict future sales, such as economic indicators or consumer behavior trends. The other options - industry orientation, entrepreneur goal, and marketing philosophy - may play a role in determining the forecasting approach, but they are not the determining factor.

What Determines Whether the Sales Forecasting Process Is Direct or Indirect