Wimpy has partnered with the management of Engen to operate some restaurants in the Engen 1-Stops on main routes.This arrangement is an example of:

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Piggyback franchising, also known as co-branding, is when one franchise brand operates within another franchise brand's establishment, such as Wimpy operating in Engen 1-Stops. This allows both brands to benefit from each other's customers and resources.

Wimpy Has Partnered with the Management of Engen to Operate