Laura discovered to her amazement that the skin oil she sold seemed to repel mosquitos.She relabelled the product and began selling it as an alternative to brands such as Peaceful Sleep and Tabard!.Laura's start-up is which kind?

Question

Quizplus · Accepted Answer

Laura's start-up is a "New benefit idea" because she is marketing an existing product with a new benefit that was discovered, which is its ability to repel mosquitoes.

Laura Discovered to Her Amazement That the Skin Oil She