Considering Michael Porter's five factors, we can say that the fast food hamburger industry is characterised by:
A)intense rivalry.
B)strong suppliers.
C)strong buyers.
D)ease of entry into the industry.

Question

Quizplus · Accepted Answer

The fast food hamburger industry is characterised by intense rivalry due to the presence of several large players such as McDonald's, Burger King, and Wendy's competing for market share. The industry is also highly price-sensitive, which contributes to the intensity of the rivalry. While suppliers and buyers may have some bargaining power, it is not as significant as the intense competition among industry players. In terms of ease of entry, while there may be some barriers to entry, such as brand recognition and economies of scale, it is not as significant as the intensity of rivalry in the industry.

Considering Michael Porter's Five Factors, We Can Say That the Fast