As the success of the athletic teams at O-MY-U skyrocketed, so did attendance at the games.Out-of-town visitors found all the hotels fully booked.So Bob and Shirley opened their home to guests on weekends, operating as a bed-and-breakfast.Soon many of their neighbours did the same and Bob and Shirley found they could no longer fill all their rooms every game weekend.How would Michael Porter explain this?

Question

Quizplus · Accepted Answer

The focus strategy was imitated by Bob and Shirley's neighbors, leading to increased competition and reduced uniqueness in their offering.

As the Success of the Athletic Teams at O-MY-U Skyrocketed