When screening new business ideas, the entrepreneur need not focus on the size of the targeted market.

Question

Quizplus · Accepted Answer

It is important for the entrepreneur to consider the size of the potential market when screening new business ideas. A smaller market may not provide enough revenue to sustain the business, while a market that is too large may be too difficult to penetrate or may already be saturated with competition.

When Screening New Business Ideas, the Entrepreneur Need Not Focus