Establishing prices based on _____ can result in failure to recover full costs, or in an unsatisfactory and unpredictable profit margin.

Question

Quizplus · Accepted Answer

Intuition pricing, which relies on gut feelings rather than detailed analysis, can lead to underestimating costs or setting prices that do not align with market expectations, resulting in potential failure to cover costs or achieve desired profits.

Establishing Prices Based on _____ Can Result in Failure to Recover