TABLE 11-9
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.

-Referring to Table 11-9, which test would be used to properly analyze the data in this experiment?

Question

TABLE 11-9
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.
 
-Referring to Table 11-9, which test would be used to properly analyze the data in this experiment?

Quizplus · Accepted Answer

The appropriate test for this experiment is a chi-squared test for independence, which tests whether there is a significant association between two categorical variables (in this case, brand awareness and gender of the spokesperson). The other two options, chi-squared tests for differences among more than two proportions and chi-squared tests for variance, are not appropriate for this experiment.

TABLE 11-9 Many Companies Use Well-Known Celebrities as Spokespersons in Their TV