What motivates a respondent to understate the true response about an undesirable social habit such as smoking?
A)Wanting to create deliberate bias
B)Desire to please
C)Lack of memory
D)None of the above

Question

Quizplus · Accepted Answer

Respondents may understate their true response about smoking due to the desire to please others or avoid negative judgement, which is known as social desirability bias.

What Motivates a Respondent to Understate the True Response About