A fear-based message is MOST likely to be persuasive to someone who ____.

Question

Quizplus · Accepted Answer

A fear-based message is designed to prey on someone's vulnerabilities and play upon their fears. Therefore, someone who feels vulnerable is more likely to be persuaded by such a message. Those who lack reliable information or lack a social network may be less susceptible to fear-based messages as they may have access to resources or support that can help them evaluate the message. Feeling restless does not necessarily make someone more persuadable by a fear-based message.

A Fear-Based Message Is MOST Likely to Be Persuasive to Someone