In 1968, social psychologist Robert Zajonc proposed that '____ of the individual to a stimulus is a sufficient condition for the enhancement of his attitude toward it.'

Question

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Zajonc's proposal is known as the mere exposure effect, which suggests that simply being exposed to a stimulus repeatedly is enough to increase a person's liking or preference for it.

In 1968, Social Psychologist Robert Zajonc Proposed That '____ of the Individual