Research suggests that the more people think about their attitudes, the stronger their attitudes tend to become.For example, the more a Chiefs fan thinks about how much she likes Chiefs, the more of a die-hard fan she is likely to become.This effect is called ____.

Question

Quizplus · Accepted Answer

The effect described in the question is known as attitude polarization, which refers to the phenomenon where thinking about an attitude or belief causes it to become more extreme over time.

Research Suggests That the More People Think About Their Attitudes