In one well-known study that was conducted during an era of anti-Chinese prejudice (LaPiere, 1934), a researcher drove across the USA with a Chinese couple, stopping at dozens of restaurants, hotels, auto camps, and tourist homes.He was interested in attitude-behaviour consistency.Specifically, he was interested in knowing the percentage of establishments that would serve the couple, as well as the percentage of establishments that would say that they would serve the couple when contacted later.What did he find?

Question

Quizplus · Accepted Answer

The study found that nearly 100% of the establishments served the Chinese couple, but only about 10% said they would when contacted later, highlighting a discrepancy between attitudes and behaviors.

In One Well-Known Study That Was Conducted During an Era