Jerry very much wants to convince his friends that it would be good to take the day off studying and go to a concert in a nearby city.He points out the importance of taking occasional breaks from studying and recharging.He also notes that he has a friend who can get them good tickets at a reduced price.By spinning his argument and focusing on positives, Jerry is relying on ____ to make his friends more likely to agree.

Question

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By spinning his argument and highlighting the positives, Jerry is relying on framing to make his friends more likely to agree. Framing is the way in which a message is presented or framed to influence the perception of the audience. By presenting the benefits of taking a break and going to a concert, Jerry is framing the decision in a positive light and making it more appealing to his friends. Priming refers to the phenomenon of exposure to a stimulus influencing the response to a later stimulus, suppression refers to the intentional withholding of information or feelings, and heuristics are mental shortcuts used to make decisions quickly and efficiently. None of these concepts appear to apply to Jerry's argument in this scenario.

Jerry Very Much Wants to Convince His Friends That It