This concept describes a company's success when the company acquires or develops capabilities that facilitate outperforming the competition.

Question

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Competitive advantage refers to the unique advantages a company has over its competitors that ultimately lead to its success. These advantages could come from a variety of sources, such as superior technology, strong brand recognition, unique distribution channels, or economies of scale. When a company has a sustainable competitive advantage, it is better positioned to outperform its competitors and achieve long-term success.

This Concept Describes a Company's Success When the Company Acquires