When people attempt to bolster their self-esteem by forming an imaginary or real alliance with some person or group, they are using

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Identification is the psychological process in which an individual tries to increase their own self-worth by taking on the qualities or characteristics of someone they admire or view as desirable. By identifying with this person or group, the individual feels a sense of belonging and gains a greater sense of self-esteem.

When People Attempt to Bolster Their Self-Esteem by Forming an Imaginary