The overall purpose of a purchase category strategy is to maximize value to the buyer, but not the supplier, by leveraging only internal company, and not external supplier, resources and capabilities.

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The overall purpose of a purchase category strategy is to maximize value to both the buyer and the supplier by leveraging internal and external resources and capabilities. The goal is to establish mutually beneficial relationships that result in a win-win situation for both parties.

The Overall Purpose of a Purchase Category Strategy Is to Maximize