A _____ is an independent firm that neither buys nor sells goods but seeks to facilitate the electronic purchasing process through value enhancement.

Question

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A third-party marketplace is a platform that connects buyers and sellers, offering value-added services like payment processing, logistics, and dispute resolution. It acts as an intermediary in the electronic purchasing process. Strategic alliance and partnership refer to collaborations between firms, whereas horizontal portal is a type of website that provides information and services in a specific industry or market segment.

A _____ Is an Independent Firm That Neither Buys nor Sells