The price paid for purchased products and services has no direct impact on the end customer's perception of value provided by the organization.

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The price paid by customers can have a direct impact on their perception of the value provided by an organization. If customers feel that they are paying too much for a product or service, they may perceive the value to be lower than if they had paid a fair price. On the other hand, if customers feel they are getting a good deal, they may perceive the value to be higher. Therefore, price can play a significant role in shaping customers' perceptions of an organization's value proposition.

The Price Paid for Purchased Products and Services Has No