Purchasing's role in countertrade is not as visible as marketing's role.

Question

Quizplus · Accepted Answer

Countertrade is a form of international trade in which goods or services are exchanged for other goods or services instead of using money. Marketing plays a crucial role in identifying potential partners for countertrade, negotiating terms of exchange, and managing the relationships. Purchasing, on the other hand, is responsible for procuring the goods or services involved in the exchange, but their role is not as visible as marketing's role.

Purchasing's Role in Countertrade Is Not as Visible as Marketing's