An abundance of competitors and choices have conditioned customers to want higher quality,faster delivery,and products and services tailored to their individual needs at a higher total cost.

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Customers typically desire higher quality, faster delivery, and products and services tailored to their individual needs, but they often want these benefits at a lower total cost, not higher. The competitive market usually drives prices down and quality up.

An Abundance of Competitors and Choices Have Conditioned Customers to Want