If a trademark is unregistered,how will it derive value?

Question

Quizplus · Accepted Answer

An unregistered trademark can derive value from its perceived good will, which means that consumers recognize and associate the trademark with a particular business or product. Good will is subject to protection under the tort of passing off, which prevents other businesses from using a similar trademark to deceive consumers. While an unregistered trademark does not have the same level of protection as a registered trademark, it can still hold significant value based on its reputation and consumer recognition.

If a Trademark Is Unregistered,how Will It Derive Value