Behavioural economists argue that:
A)people are rational maximisers
B)consumers always choose the best possible course of action
C)people are flexible and change their beliefs in response to new evidence
D)people largely make decisions that are merely good enough

Question

Quizplus · Accepted Answer

Behavioural economists believe that people often make decisions that are just "good enough", rather than always trying to maximize their outcomes. This is because people are subject to cognitive biases and constraints that limit their ability to always make optimal decisions.

Behavioural Economists Argue That