If brand names are efficient market mechanisms, banning them will lead to less competition and higher prices in the markets brand names from which they are absent.

Question

Quizplus · Accepted Answer

Brand names serve as a way for companies to distinguish themselves and their products from competitors, thus promoting competition. Banning brand names would eliminate this market mechanism and potentially result in less competition and higher prices.

If Brand Names Are Efficient Market Mechanisms, Banning Them Will