For profit-maximising firms in a monopolistically competitive market, another customer means:

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In a monopolistically competitive market, firms have some market power to set their prices higher than their marginal cost. As such, adding another customer will likely result in more profit for the firm, as long as the cost of serving that customer does not exceed the price they are willing to pay. Therefore, more customers generally mean more profit for firms in a monopolistically competitive market.

For Profit-Maximising Firms in a Monopolistically Competitive Market, Another Customer