You intend travelling to Shanghai, China, to market truck-parts to local manufacturers.Your travel agent provides a list of 120 local hotels and a Sheraton.In this case, the Sheraton brand-name is likely to be used as a signal of:

Question

Quizplus · Accepted Answer

The use of the Sheraton brand-name as an option signal suggests that it serves as a quality signal when quality cannot be easily judged. As the traveler is not familiar with the local hotels, the Sheraton's established brand name can be relied upon as an indicator of quality standards.

You Intend Travelling to Shanghai, China, to Market Truck-Parts to Local