When a local grocery store offers discount coupons in the Sunday paper, it is most likely trying to:

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By offering discount coupons, the grocery store is targeting price-sensitive consumers who are more likely to seek out deals and are willing to put in the effort to clip coupons. This allows the store to price discriminate, charging higher prices to customers who are willing to pay more while attracting price-sensitive customers with lower prices.

When a Local Grocery Store Offers Discount Coupons in the Sunday