According to prospect theory, people are more motivated by
A) the threat of losing something than by the prospect of gaining something.
B) the prospect of gaining something than by the threat of losing something.
C) internal values than by external rewards.
D) external rewards than by internal values.
E) None of these are correct.

Question

Quizplus · Accepted Answer

Prospect theory suggests that people are more motivated by the potential loss of something than by the potential gain of something. This is due to loss aversion, which is the tendency for people to feel more pain from losing something than pleasure from gaining something of equal value.

According to Prospect Theory, People Are More Motivated by