If a company creates and maintains a culture that encourages employees to bring new ideas into the company, it is most likely to be using
A) cost leadership.
B) differentiation.
C) specialisation.
D) growth.
E) sabotage.

Question

Quizplus · Accepted Answer

A culture that encourages employees to bring new ideas into the company fosters innovation and creativity, which supports a strategy of differentiation. This allows the company to distinguish itself from competitors through unique products or services, attracting customers who are willing to pay a premium price.

If a Company Creates and Maintains a Culture That Encourages