Alisha's business started marketing a new product in March. She knew this product had proven highly successful for her competitor and decided to copy the idea. Alisha had not been able to come up with a successful innovation for her company in over seven months and was hopeful this would provide a boost to her business. So far, the new product has increased her sales revenue by over €40,000. Alisha's business was most likely influenced by which one of the following?
A) Mimetic forces
B) Population legitimacy
C) Coercive forces
D) Institutional similarity
E) Normative forces

Question

Quizplus · Accepted Answer

Alisha's business was most likely influenced by mimetic forces, which are the tendency to imitate the behavior of similar competitors in the industry. She copied the idea of her successful competitor to boost her own business.

Alisha's Business Started Marketing a New Product in March