Believing that one's culture should be the benchmark by which to measure other cultures is called

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Ethnocentrism refers to the belief that one's own culture is superior to others and should be used as a standard for measuring other cultures. This view often involves the assumption that other cultures are judged to be inferior or less developed based solely on how they differ from one's own culture. This can result in a lack of understanding and empathy for other cultures and can lead to biases and prejudices.

Believing That One's Culture Should Be the Benchmark by Which