Strategic alliances give firms greater control over foreign activities than agents and licensees.

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Strategic alliances allow firms to have more involvement and control over their foreign activities, compared to simply using agents or licensees. This is because in a strategic alliance, the firms work together to achieve a common goal, and share resources and expertise, which allows for greater control and coordination. Agents and licensees, on the other hand, are independent entities that operate on their own, and may not always act in the best interest of the firm.

Strategic Alliances Give Firms Greater Control Over Foreign Activities Than