When Kodak adopts a goal of increasing its share of the 35mm film market by 10 percent during the next eight years,it is called a(n)________.
A) short-term goal
B) intermediate goal
C) tactical
D) long-term goal

Question

Quizplus · Accepted Answer

A goal of increasing the market share by 10% over the next eight years indicates a long-term goal. Short-term goals typically have a completion timeline of less than one year, while intermediate goals may take one to three years to reach. Tactical goals relate to specific actions or steps taken to achieve a larger goal.

When Kodak Adopts a Goal of Increasing Its Share of the 35mm