Long-term goals derived directly from a firm's mission statement are called ________.
A) environmental goals
B) strategic goals
C) organizational goals
D) strategic plans

Question

Quizplus · Accepted Answer

Long-term goals that are based on a firm's mission statement are called strategic goals. These goals are intended to guide a company's overall strategic planning and decision-making process, and help align the organization around a common vision and mission. While environmental goals and organizational goals may also be important for the company to consider, strategic goals are the most closely tied to a firm's mission statement. Strategic plans are the specific actions that a company takes to achieve its strategic goals.

Long-Term Goals Derived Directly from a Firm's Mission Statement Are