One firm intends to establish itself as the premier marketer of the finest coffee in the world while maintaining its uncompromising principles while they grow.This is an example of ________.
A) a strategy
B) a tactic
C) a mission statement
D) a goal

Question

Quizplus · Accepted Answer

The statement is a mission statement as it outlines the company's purpose and values. It does not detail specific actions or steps (tactics) for achieving their goal of becoming the premier marketer of the finest coffee in the world. The mission statement also implies a long-term focus (strategy) and a desired outcome (goal).

One Firm Intends to Establish Itself as the Premier Marketer