Bill decides to study a foreign language.All of his friends said it will be easy.After the third week,he realizes the language is too difficult for him to grasp.He remains in the course,hoping that he will eventually catch on.What does this illustrate?

Question

Quizplus · Accepted Answer

This illustrates escalation of commitment, which refers to a tendency for people to persist with a failing course of action even in the face of negative feedback or evidence to the contrary. In this case, Bill continues with the course despite realizing he is struggling to grasp the language, in hope that he will eventually catch on.

Bill Decides to Study a Foreign Language