Products used by companies to produce other products are called consumer goods.
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Q11: The formula for value is benefits divided
Q12: Marketing begins with a product,a good,service,or idea.
Q13: The marketing mix element of place refers
Q14: Inflation and interest rates are major factors
Q15: The sales price,the buyer's time,and the emotional
Q16: Members of a market segment must share
Q18: Positioning is the process of dividing the
Q19: Value is the relationship between inputs and
Q20: To understand consumer behavior,marketers draw heavily on
Q21: Convenience goods are purchased and consumed rapidly,regularly,and
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