Brand ________ refers to the extent to which a brand name comes to mind when the consumer considers a particular product category.
A) awareness
B) loyalty
C) value
D) equity

Question

Quizplus · Accepted Answer

Brand awareness is the degree to which a brand name comes to mind when a consumer thinks about a particular product category. It refers to the familiarity of consumers with your brand and their ability to recall it when they are in the market for a particular product.

Brand ________ Refers to the Extent to Which a Brand