Decisions concerning wholesalers and retailers relate to ________ in the marketing mix.

Question

Quizplus · Accepted Answer

The decisions concerning wholesalers and retailers relate to the 'place' element of the marketing mix, which refers to the distribution channels used to deliver the product or service to the target customers. The selection of appropriate wholesalers and retailers helps in ensuring that the product or service is available in the desired locations and easily accessible to the end customers. This enhances the overall reach and availability of the product or service and hence, plays a critical role in the success of the marketing strategy.

Decisions Concerning Wholesalers and Retailers Relate to ________ in the Marketing