Burberry is repositioning itself as a global luxury brand,such as Gucci and Louis Vuitton,and calls for luring a different type of customer.This is an example of what type of market segmentation?
A) geographic
B) demographic
C) psychographic
D) product-use
Correct Answer:
Verified
Q140: Marketers create _ utility when they make
Q141: B2B buyer-seller situations often involve _.
A) frequent
Q142: Marketing does not stop with the sale
Q143: Which of the following is NOT recognized
Q144: In consumer behavior,lifestyle,personality,and economic status are called
Q146: When purchasing _ goods,consumers often compare brands
Q147: The marketing mix element of communicating information
Q148: This variable is particularly important to marketers
Q149: Consumer-seller relationships are often:
A) impersonal
B) short-lived
C) one-time
Q150: Which is usually the first step in
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