________ influences on consumer behavior include family,opinion leaders,and reference groups,such as friends,coworkers,and professional associates.
A) Personal
B) Social
C) Psychological
D) Cultural

Question

Quizplus · Accepted Answer

Social influences refer to the impact that other people have on the consumer's behavior. In this case, family, opinion leaders, and reference groups can all influence a consumer's purchasing decisions. Personal influences (A) refer to individual factors such as personality and motivation. Psychological influences (C) refer to mental and emotional factors such as perception and learning. Cultural influences (D) refer to the values, beliefs, and customs of a particular group or society. While all of these factors can impact consumer behavior, the social influences listed in option B are the most relevant to family, opinion leaders, and reference groups.

________ Influences on Consumer Behavior Include Family,opinion Leaders,and Reference Groups,such