B2B buyer-seller situations often involve ________.
A) frequent and enduring buyer-seller relationships
B) one-time interactions
C) sellers with limited training
D) short term relationships

Question

Quizplus · Accepted Answer

B2B buyer-seller situations often involve frequent and enduring buyer-seller relationships, as business purchases are often ongoing and involve a longer-term partnership between the buyer and seller. This allows for more trust and communication to develop between the two parties, which can ultimately lead to more successful and beneficial deals.

B2B Buyer-Seller Situations Often Involve ________