Providing volunteer participants with new products to try and then asking them to share the information with their friends,family,co-workers,and others in their social network is called ________.
A) share marketing
B) buzz marketing
C) viral marketing
D) placement marketing

Question

Quizplus · Accepted Answer

Buzz marketing involves providing new products to participants and encouraging them to share their experience with others in their social network. Share marketing typically involves incentivizing customers to share products on their personal social media accounts. Viral marketing involves creating a piece of content that spreads rapidly through social networks. Placement marketing involves placing products in movies, TV shows, or other media to increase visibility.

Providing Volunteer Participants with New Products to Try and Then